Welcome to Transformation Talk. Every Thursday for a year, starting in September 2012, I’ll post an interview with someone who is a force for good in the world. These men and women have either deepened their passion or found their calling after experiencing a loss, trauma or diagnosis.

I want to broaden the conversation around grief and it’s transformative power. My hope is that in their words you’ll find echoes of your story. In their inspired actions, you’ll see yourself and your immense possibility.

*Special Request: The technology of Skype is amazing and imperfect. Please listen with your heart and forgive the occasional blips on the screen.

Today’s interview is with Erika Lyremark, who is the brains and the beauty behind DailyWhip.com. I’d heard about Erika from several friends but was intimidated by the idea of being whipped (!). From the first time we spoke on the phone, through three months of coaching and into this interview, I have totally fallen for her warmth, her willingness to show up 1000% no matter what she’s doing, and her uncanny knack for pulling the best out of the women she works with.

Here she talks about how the death of a friend changed her, and how his memory helps her turn toward the magic in life.

Erika Lyremark is the mastermind behind DailyWhip.com, where women entrepreneurs go to increase their business confidence, clout + cash.

*** The next round of her signature program, The Morning Whip, begins this Sunday, November 4th. If you’re a woman entrepreneur looking to up-level your business – even if you’re not fully launched – I cannot recommend this coaching program enough. Click here for info and to sign up.